News and Press Releases

November 2013: Sunbelt Chemicals Announces Major Re-Branding Initiatives.

Sunbelt Chemicals announces a major re-branding campaign with its Right Stuff® brand of cleaners, detergents and surface treatment products. The Right Stuff® brand has long been associated with unsurpassed quality and performance. Along with Sunbelt's Smart brand of pool chemicals, both product lines have been held in high regard by industry leaders and professionals.  Beginning in 2014, Right Stuff® brands will be rolled into and utilize Sunbelt's Smart branding and will get a complete facelift with all new packaging and "SMART" consumer labeling. 

Mike Carey, Executive VP: "We felt that the time was right for our products to carry new, relevant, modern packaging that delivers clear and concise messaging to the end user. The Smart brand has been synonymous with quality products and service for over 40 years. It has strong consumer acceptance and outstanding brand recognition that is relevant for today's consumer. These changes will allow us to deliver a strong portfolio of products across the many markets we serve with unified branding that builds upon the strength of our product quality and the recognition of our Smart brands".

All products will be introduced into the market during the first quarter of 2014 and will coincide with the launch of Sunbelt Chemical's new updated and interactive web site.